Bare Necessities brand campaign

With a rebrand underway, Bare Necessities needed a way to communicate its values beyond its product selection. To do so, we decided to explore a topic that is currently at the forefront of the cultural zeitgeist: intimacy.

Enlisting five photographers, we asked them to capture what intimacy meant to them—on their own terms—each casting people with whom they have real, close relationships, in meaningful, intimate settings. The outcome is a series of films and photographs that delve into the intricate layers of intimacy, in today's world.