PRADA Holiday 2020
For their Holiday 2020 campaign, Prada wanted to highlight key handbags of the season in an unexpected way. To add a unique twist, we played a variation of the game 'White Elephant' with a cast of friends of the brand. Each person was given a handbag as a gift, but instead of keeping it, they were tasked with regifting it to someone they love.
The bags are showcased in stills accompanied by a heartfelt note from the initial gift receiver to the individual it is being regifted to, expressing gratitude, affection, and love. This embodies the true essence of the holiday season.
Credits
Agency
Ferdinando Verderi Studio
Creative Direction
Marie Bliss Delpy
Graphic Design
Ben Ganz
Production
Morgan Lazslo
Casting
Ashley Brokaw
Post Production
Graeme Hagan
Cast
Pixie Geldof, Sara Blomqvist, Bakar