NARS PRTM

Consumers around the world have long turned to NARS for transformational beauty—but with the launch of PRTM’s new shades, there is a prime opportunity to tap into the inclusive spirit and dominant desire of today: to look more like yourself. There are as many individual skin types and tones as there are turn-ons—and PRTM has a match for them all In this campaign, we cast a diverse range of confident characters—and have them talk about what turns them on. But this isn't only about kinks: in addition to what gets them going, they also share what characteristics set their souls on fire. And find their perfect shade.