NIKE AIR JORDAN Delta
With the launch of the Delta 2 shoe, Jordan Brand wanted to establish a lasting franchise, capable of being easily scaled across different regions and updated with new releases each season, featuring various authenticators.
Within the Jordan ecosystem, Delta had previously been established as the ‘streetwear’ product represented by up-and-coming, on-the-go creatives—but these ‘authenticators’ were only used as models, without a nod to their stories, or to how the shoes fit into their lives.
Jordan collaborated with singer Destiny Rogers for their FA22 Delta campaign, showcasing a glimpse into the life of an aspiring creative in LA. The campaign utilized a scrapbook-style aesthetic, featuring collaged visuals capturing the artist's creative energy using the product. The ephemeral graphic system provided Jordan teams worldwide with a ‘toolkit’ of assets allowing them to activate the campaign in a hyper-local way with their local talents.
As part of the campaign, a unique 'scrapbooking' experience was offered in-store, enabling customers to design their own collages using elements inspired by the graphic system.
Credits
Graphic Designer
Chris Barklay, Frannie Jiranek
Production
Falcon
Photographer/Director
Sandy Kim
DP
Gilles O’Kane
Editor
Rocco Rovetti
Still Life Photographer
Dan Forbes
Stylist
Turner
Hair
Nikki Providence
Makeup
Natasha Severino
Set Design
Julien Borno
Post Production
The Mill
Cast
Destiny Rogers, Miguel