ILIA Rituals: Lip Wrap
For ILIA’s first foray into the skincare space, we developed campaign creative for the brand’s two inaugural products to launch in tandem—a facial mist and lip mask—wrapping them under the concept of ‘ritual’ and tying the creative back to the brand platform in a series of campaigns entitled ‘The Rituals Between Us’.
The film executions play with ASMR, ingredient storytelling, and the language of cooking recipes—like a witches’ brew—while the product benefits are demonstrated in an artful, concept-forward way.
Credits
CD, Copy
Ariella Gogol
Photography
Melanie+Ramon
Production
Bennett and Clive
87 Heads, Hiro+Mari & Maru TeppeiAPPLY x The Live Wild CollectiveBare Necessities Resort 2023Bare Necessities brand campaignBloomingdales x Burberry 2016Boghossian X Bella HadidCOVERGIRL rebrand 2018Editorial — HeleneEscada SS19GOTV w APPLYILIA Between Us: brand campaignILIA Rituals: Blue LightILIA Rituals: Lip WrapILIA Shades of UsILIA Super Serum campaign 2023Jungle Magazine EditorialKate Spade Spring 2023NARS PRTMNIKE AIR JORDAN DeltaNIKE AIR JORDAN FW22NIKE AIR JORDAN WomensNIKE AIR JORDAN x Howard UniversityNIKE AIR JORDAN x Russell WestbrookPRADA Holiday 2020PRADA Linea Rossa FW20PRADA Resort 2020Peach&Lily Brand CampaignSalvatore Ferragamo Holiday 2018Salvatore Ferragamo SS19Sephora Brand CampaignTelfar LookbooksTiffany & Co. Holiday 2019Zalando AW23Zalando SS24Zalando x GCDS/Eckhaus Latta/Holzweiler/Elleme