ILIA Super Serum campaign 2023
Superstars. Superfoods. Supermodels. Supermoms. Superhuman. Superstition. Supernatural. Super-sensory. Super… Serum.
To be super is to be over and above; higher in quantity, quality, or degree. To be more than. To surpass all others of its kind. What makes something Super? Is it about size? Reach? Fame? Is there a formula?
The surrealist film plays with scale and setting, placing our cast—of super-interesting, super-creative, super-successful people, who are all super-into Super Serum—in a range of avant-garde, imaginative, even irrational scenarios. Super-close-up, behind a super-sized Super Serum bottle, and super-imposed with product swatches.
As we witness the characters on screen, we hear their voices as they freely associate with the word "super". This artistic exploration takes a closer look at what makes something truly super.
Credits
Photography
Jai Odell
Director
Marie Bliss Delpy
Makeup
Carolina Dali
Hair
Hiro+Mari
Stylist
Rebecca Dennett
Cast
Sandy Liang, Jenn Streicher, Nelly Moudine, Nick Axelrod
CD, Copy
Ariella Gogol
Production
Bennett and Clive