Boghossian X Bella Hadid
Developed over four years, Les Merveilles is a sophisticated system that uses the stones themselves to hold each other in place. The beauty of Boghossian’s Les Merveilles technique is that, freed from metals, the gemstones can cast out the purest reflection of light.
To bring this collection to life, we enlisted supermodel Bella Hadid in a campaign that played with light, emulating the artful arabesques of these intricate designs.
Credits
87 Heads, Hiro+Mari & Maru TeppeiAPPLY x The Live Wild CollectiveBare Necessities Resort 2023Bare Necessities brand campaignBloomingdales x Burberry 2016Boghossian X Bella HadidCOVERGIRL rebrand 2018Editorial — HeleneEscada SS19GOTV w APPLYILIA Between Us: brand campaignILIA Rituals: Blue LightILIA Rituals: Lip WrapILIA Shades of UsILIA Super Serum campaign 2023Jungle Magazine EditorialKate Spade Spring 2023NARS PRTMNIKE AIR JORDAN DeltaNIKE AIR JORDAN FW22NIKE AIR JORDAN WomensNIKE AIR JORDAN x Howard UniversityNIKE AIR JORDAN x Russell WestbrookPRADA Holiday 2020PRADA Linea Rossa FW20PRADA Resort 2020Peach&Lily Brand CampaignSalvatore Ferragamo Holiday 2018Salvatore Ferragamo SS19Sephora Brand CampaignTelfar LookbooksTiffany & Co. Holiday 2019Zalando AW23Zalando SS24Zalando x GCDS/Eckhaus Latta/Holzweiler/Elleme