Tiffany & Co. Holiday 2019

For the Holiday ’19 campaign, Tiffany wanted a creative approach aimed at both core and target consumers, with a focus on boosting the China market—while avoiding the obvious Holiday clichés around ‘gifting’.

We reimagined a classic fairytale not historically associated with the Holidays—Alice in Wonderland—we changed it’s iconic codes, modernizing them. Key collections were brought to life through edgy and sophisticated storytelling in TVC, stills, and a social program, led a star studded cast of characters including Zoe Kravitz, Xiao Wen, Karen Elson, and Naomi Campbell.

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One of the most successful Holiday campaigns Tiffany had seen in recent years, it wrapped up a year that saw sales boosted 7%, reaching a record $4.4 billion

Credits

Michael Rizzo, Grant Stewart, Ewa Budka

Director

Mark Romanek

Adam Richards

Photographer

Renelle Medrano

Production Design

Jeff Higinbotham

Stylist

Alex White

Hair

Shay Ashual

Makeup

Nina Park, Mark Cararsquillo

Casting

Piergiorgio Del Moro

Edit

Rock Paper Scissors (Damion Clayton)

VFX

MPC

Cast

Zoe Kravitz, Xiao Wen, Naomi Campbell, Karen Elson, Maye Musk